Generating business publicity doesn’t require a huge budget. If you have some time to invest and are open to exercising a bit of creativity, you can leverage multiple opportunities to grow your presence and expand your customer base.
Young consumers in particular prefer to do business with socially conscious companies. Consider the needs in your community, and meet with your employees to determine how each of you can act on a passion for helping others. Whatever causes move you, use your business to make a difference. Volunteer at related events, or host events in which other members of the community can get involved for a good cause. Mention your company’s affiliation with charitable organizations in your business PR materials to show others your heart for those in need.
Setting up a website requires a small investment at the outset, but there are plenty of ways you can expand your company’s visibility on the web without spending more money. Focus on smart SEO efforts to optimize site content for relevant keywords, and commit to a regular blogging schedule. Cross-post content to other platforms, such as LinkedIn or Medium, and become adept at repurposing content across social media channels. Claim your Google My Business profile, and fill it out completely with contact information, hours of operation and high-quality photos. An email list is also a must, especially if you want to build loyalty by sending out subscriber-only coupons and other special content.
If any local publications put out “best of” polls or your town hosts an annual “taste of” event, make sure your business is part of it. Hunt down and apply for all relevant awards and opportunities for recognition. Even if you don’t win anything, you can still get great publicity by being part of an event or listed as a nominee for an award, and you can talk up your participation in all the outlets you use for business publicity. Don’t forget to post pictures from events on your social profiles!
Trust is the backbone of successful customer relationships, and there’s no better way to build it than to make yourself known in and around the community. Attend business networking events to connect with other small business owners, and share your vision with prominent leaders in the area to give them an idea of how you plan to invest in the community as your company grows. Connect with consumers at popular local festivals, and consider hosting special events at your business to bring more people in the door.
Free business PR is all about being seen and sharing your vision with your audience. Getting out into the community and maintaining a consistent company presence online creates connections in ways paid ads can’t. By establishing real relationships with people and showing your business is more than an impersonal brand, you can attract and retain lifelong customers without spending a cent.
CEO Centers FLEX is a modern, collaborative workspace in Duluth, Georgia curated around a community of entrepreneurs and creative early-stage companies. We offer a variety of coworking spaces – from hot desks to private, executive offices – all at an affordable price.
If you are looking for a coworking space, contact CEO Centers FLEX. We offer several membership levels that all include high-speed internet, access to the kitchen and lounge with a free coffee and tea bar, use of our business center and concierge services. Contact us today to learn more about the FLEX community.