If one of your resolutions is to do more networking in 2019, you have plenty of options for connecting with new people in the Atlanta area. Knowing where to go and what tools to use can put your business in front of new audiences and lays the foundation for lasting relationships.
Networking opportunities abound in Atlanta, and once of the easiest ways to start meeting people is to attend meetings and events sponsored by groups like:
Some events are free, and others require a fee to attend. Check local event calendars for dates and times, or visit out Meetup.com to discover additional groups and gatherings.
If you’re not big on social events, simply bringing your work to a popular spot in the city can put you in touch with new contacts. Try one of the many Octane Coffee locations around the city, or spend a day in a co-working space like Opportunity Hub to connect with like-minded businesspeople.
LinkedIn is the go-to platform for online business networking in 2019, and completing your profile can help you attract attention from relevant potential contacts. Start by adding missing information to these basic sections:
Once your profile is complete, reach out to connections for relevant recommendations, and join groups where you can share ideas with others in your industry. Build authority and reach new audiences by writing informative, valuable posts and linking to existing publications. Don’t forget to include a link to your profile in your email signature and business marketing materials.
Business owners are often advised to take every opportunity to share an elevator pitch, but focusing only on yourself is a surefire way to turn people off. Before jumping into a conversation, take time to listen. Learn something about the people around you, and determine how you can add value to the discussion.
Can you fill a need another business owner is expressing? Does your company have exactly the right offering to solve a difficult problem? Stepping in with helpful information makes a better first impression than inserting your marketing pitch into a conversation without pretense. You’re more likely to establish meaningful connections and set the stage for beneficial business relationships when you start off with a giving attitude rather than treating everyone as a potential source of profit.
You don’t have to try every networking trick in the book to make new contacts this year. Pick the most accessible and relevant options, give them a shot and assess the results. Keep doing what works, and don’t waste time on what doesn’t. The more you network, the easier it becomes to connect with influential people and expand your reach into new circles as the year progresses.
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